Every fashion has its good and bad sides.
Veganism burst into Spain years ago through food and little by little it has been crossing borders. Buying vegan clothes is now an everyday thing for many people and even "vegan" cars are being manufactured. Yes, what you read.
The planet looks favorably on this worldwide trend, but people's greed and avarice lead us to the dark side of veganism.
A place where certain brands take advantage of the pull of this movement to advertise their products as veggies when, in reality, they are as vegan as Homer Simpson.
How do we identify these brands posing as vegan, do we have to go as far as the labels on the garments, or can we get clues first?
Keep an eye on vegan certificates and seals
PETA Approved, the Vegan Society's sunflower...
If someone like PETA told you that a fashion collection was vegan, would you believe them? Well, you probably would, which is why animal rights organisations have developed their own vegan labels.
Brands apply for these seals, place them on their websites and garments and receive the trust of the greenest consumers.
They exist for fashion, for cosmetics, for food and for pharmaceuticals.
Will you remember to look for them?
Well-known brands with vegan or "vegan" collections
It is not uncommon to find garments with Greenpeace or WWF logos on them in clothing shops with a global presence.
If you thought you were looking at vegan clothing... Wrong!
Fashion giants resort to temporary collaborations with these NGOs to convey the idea that they are very green (without being so).
It's another win win.
You can now get it into your head that, if it is not expressly stated on the garment label or in the collection information, the garment you are looking at is not vegan.
Vegan labels are not everything
Brands that TRULY create vegan fashion do it for ethical reasons, for values. They are not simply looking for the approval of a sector of consumers.
You will find it easy to find these "purist" brands because they proudly talk about the processes they use to replace animal-based materials. On their websites you can read what makes each garment vegan and you will understand that there is much more than just vegan labels.
If you buy online, read the product descriptions and the sections such as "Principles" or "About us" carefully.
And if you shop in physical shops, ask the shop assistant something like "hey, how do I know that these jeans/shoes/loquesea are not made of animal-derived materials?
Let's see the look on your face.
Your vegan clothing house is called Selbi
We couldn't say goodbye to this article without welcoming you to your home of vegan clothing made in Spain.
If you ever need vegan clothing and don't know who to turn to, remember that at Selbi we share and work with each of the values we've talked about here.
Are we PETA approved?
Of course we are PETA approved.
We don't want to get all market-y and tell you how good our backpacks are or how we make our boots without animal products, so....
We leave you with a link to our store so you can visit it at your leisure and we say goodbye.